Launch Planning
- the Managed Markets Perspective

The data clearly shows that the first 6 months of a product's lifecycle sets a trend that is all but impossible to reverse. An important part of this launch involves the execution of a well thought out, well orchestrated managed markets strategy within the broader commercial launch plan. While launching a product requires commercial experts, the managed markets portion of a commercial launch brings unique challenges and conditions that require yet another layer of expertise specific to the managed markets environment. We specialize in guiding successful launches and are happy to work with the other commercial experts on your team to help you:

• Determine proper pricing of your product
• Work closely with the teams and/or 3rd parties responsible for coordinating and planning the sales strategy
• Determine the discounting strategy across accounts
• Establish a perspective from the Account or Payer standpoint
• Review the competitive landscape (from the managed markets perspective, including competitor discounts)
• Discover how advantaged or disadvantaged you are likely to be, relative to the competition from a formulary standpoint
• Develop a managed market launch plan within your broader commercial plan